#BIENMEXAS

To be MEXA is to feel the pride of being Mexican, wherever you are

The root of the term 'MEXA' It emerged with Chicanos (Americans of Mexican descent) in the 1970s, in Los Angeles and California. It was born as a brand of national identity, of social, cultural and political resistance to defend the culture of Mexico against the threat of discrimination and racism that migrants unfortunately suffered.

In this way the name and base of the MEXAS brand was born: Transmitting the deep pride of feeling Mexican and defending their identity wherever they are, their history and culture.


 
ricos mangos mexas
 
AUTHENTICITY, TRADITION, ROOTS, PURE COLOR, PURE HEART