ABOUT US
MEXAS is made up of two partners, but above all, friends: Jess and Borja
THE BEGINNINGS
We met at StubHub, a company of the eBay Inc. group. When we went out to eat we talked about crazy ideas that crossed our minds and we joked that one day we would put something together with our essence and way of being.
CONNECTION WITH MEXICO
In 2019, she offered me (Jess) to go to Mexico for a season and I decided to embark on the adventure of living in another country. In Mexico City I would walk 20-30 minutes to go to the office, so I needed a comfortable, closed flat shoe that would also help me go to work meetings.
THE HUARACHES APPEAR
In the Citadel Handicraft Market (which I recommend you go to), I found the huaraches. There they told me that they were traditional Mexican leather shoes made 100% by hand. I bought a pair and they became my star shoes for day to day. Every time a friend came to visit Mexico, she bought a pair and the girls from the Madrid office also started asking me to bring a few in their suitcase.
THE IDEA
I was thinking about the idea and one day in a work video call, I commented to Borja about the idea of bringing the huaraches to Europe. To which Borja replied Don't even think about setting this up without me. So, we spent a few months thinking and debating about how we wanted the brand to be, its values, the social mission that supported the project, and the thousand ideas that occurred to us.n.
FIRST STEPS
In October 2019 Borja came to Mexico and we spent 15 days seeing suppliers in Michoacán and building the foundations of what is today MEXAS - In addition to trying some good tacos, mezcal and the waves of Puerto Escondido - here are some photos of the trip.
LEARNING
We traveled several times to Sahuayo de Morelos, the place where we produce, to learn as much as possible from the artisans and artisans, even trying to make huaraches ourselves, the truth is that it is more complicated than it seems!!
LAUNCHING
In January 2020 I moved from Mexico to Madrid and we were able to move forward much faster. From then on, a lot of work and dedication, until we launched the brand, by the whims of fate, a few days after the state of alarm was decreed in April 2020. We improvised a warehouse in a room of my house where - not yet I know how - we managed to fit 600 pairs of huaraches!!
FIRST SEASON: 2020
The first year of MEXAS was full of learning. To begin with, we realized that many of you wanted to physically try on your shoes, so we put the batteries together to have points of sale all over Spain. Now we already havemore than 60 points of sale.
We were also lucky to be able to outsource our logistics and now all orders are prepared and shipped from our warehouse in Madrid.
SECOND SEASON: 2021
In the second year we have focused on improving the quality of the product, we have made all the huaraches 100% leather and with a more comfortable sole. We launched the Mujeres Aliadas capsule collection with which we donate 2 euros from each sale to our social project. Also as a novelty we launched the IMPERIOS sandals that are succeeding in summer.
We were able to go to different markets where we listened to your requests and we hope to be able to fulfill most of your wishes for the 2022 season.
Any suggestion or feedback so that we can continue to grow and improve is more than welcome :)
Thanks a million for reading us.
A hug
🧡 ENTRE MÉXICO Y ESPAÑA
MEXAS nació entre dos mundos. En Ciudad de México, donde Jess, nuestra co-fundadora, vivió dos años y se enamoró de los huaraches —el calzado tradicional mexicano que lo cambió todo— Y en España, donde ahora reside y desde donde coordina esta aventura creativa que crece paso a paso.
El primer par surgió de un viaje, de una amistad y de la emoción de encontrar un zapato con alma: hecho a mano, cómodo, con historia.
Hoy MEXAS® es una marca independiente que apuesta por lo auténtico. Unimos tradición y diseño, herencia artesanal y estilo contemporáneo, con un objetivo claro: crear calzado que celebre la cultura mexicana y acompañe a mujeres reales, con comodidad y personalidad.
MEXAS® TEAM
Detrás del proyecto estamos un equipo pequeño y muy implicado:
– Jess, cofundadora y directora creativa, con el corazón dividido entre México y España.
– Borja, cofundador, apasionado del storytelling (quizá lo conozcas por su canal de historia “Memorias de Pez”).
– Flor, diseñadora de producto, que convierte ideas en colecciones con identidad propia.
– Bea, encargada de atención al cliente, que acompaña a cada clienta con cercanía y dedicación. Siempre con la mejor sonrisa.
Desde el principio colaboramos con tres talleres artesanos en México, con quienes trabajamos codo a codo. Son el alma de cada par de MEXAS. Junto a ellos cuidamos cada detalle del proceso: desde la selección de materiales hasta los acabados hechos a mano.
Y nos rodeamos de una crew creativa que aporta talento en cada fase: fotografía, estilismo, desarrollo web, contenido, estrategia… Personas brillantes que dan forma al universo MEXAS junto a nosotras.
Y —cómo no— amigos que siempre están para sumar.
